Realtors may be be overestimating the appeal of labeling themselves “innovative,” according to Geoff Nesnow, chief marketing officer for software and consulting firm Mavenomics. He believes consumers would prefer a

Realtors may be be overestimating the appeal of labeling themselves “innovative,” according to Geoff Nesnow, chief marketing officer for software and consulting firm Mavenomics. He believes consumers would prefer a